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Online Marketing Terminology

Organic search results:  listings on search engine results pages that appear because of their relevance to the search terms, . . . Read More

Outdoor Advertising Terminology

Poster: An outdoor advertising structure that displays a preprinted advertisement. 

Bulletin: Bulletin billboards are usually located in highly visible, . . . Read More

Broadcast Media Terminology

Rating:  The percentage of individuals or households exposed to a particular television or radio program. 

Gross Rating Point: The sum . . . Read More