Online Marketing Terminology

Organic search results:  listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

Search Engine Optimization (SEO):  is the process of improving the visibility of a web site or a web page in search engines.

Keyword Pay per Click (PPC): is an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Pay Per Click (CPC):  is the amount of money an advertiser pays search engines and other internet publishers for a single click on its advertisement that brings one visitor to its website.

Click through Rate (CTR):  is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).

Cost per Click: is the amount an advertiser pays each time a user clicks on their ad

Landing Page:  is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.

Banner Ads: is a form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

Blog:  is a type of website usually maintained by an individual with regular entries of commentary, descriptions of events, personal online diary, or other material such as graphics or video.

Podcast: is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.

Web analytics:  is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.  Web analytics measures website traffic but can be used as a tool for business research and market research.